Crowne Plaza

This is the first transparent media façade on Times Square and the third in the United States.  The  façade surface is constructed from 352 square feet of GKD’s Tigris mesh and 734 square feet of LED laced Mediamesh.  The guests in the hotel lobby are able to see clearly through the screen out on to Times Square, but remain discreetly in the background. The advertising impact generated from Crowne Plaza’s Mediamesh, which is directed at the more than 1.5 million daily passers-by, has been considerable.