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GKD Mediamesh Aids BMW Brand Experience Center In Shanghai Showcase Transparency
The architects at WTL Design, with the help of BMW Building Design Senior Manager, Nicholas Ott, designed the BMW Brand Experience Center in Shanghai using a minimalistic approach. The project marks the first use of GKD’s Mediamesh technology in China. The stunning glass and white design evokes transparency, both in the building itself and the brand’s identity. The 21,500 square foot building utilizes interior Mediamesh screens that are visible from the outside, thanks again to the transparent glass façade.