As a red-light district and the “birthplace” of the Beatles, St. Pauli and Hamburg’s Reeperbahn enjoy worldwide cult status. Tourists from all over the world, and even the inhabitants of Hamburg themselves, are spellbound by the attractions of this throbbing district with its unique blend of red-light milieu, alternative and traditional cultural venues, modern living and working. For more than twenty years, the Spielbudenplatz, the actual heart of this melting pot, lay derelict. After the demolition of the glass pavilion built there in the 60s, this square for recreation and amusement originally built at the end of the 18th century became an urban eyesore. As a core element in the identity of the whole district, the question of how it should be renovated became the subject of years of controversial discussion. In December 2004, the Berlin landscape architects Lützow 7 and the Hamburg architects Spengler Wiescholek were awarded the contract for the collaborative proposal they had submitted in an internationally publicized competition for the realization of a new Spielbudenplatz. The senate of Hamburg with its 1.7 million inhabitants decided to fund the realization of the 9.7 million Euro project from the special investment program Hamburg 2010. Of the total costs, 5.9 million Euro were allocated for the Spielbudenplatz; 3.8 million Euro for the Reeperbahn.